‘More healthy’ meals manufacturers problem Krispy Kreme and Nutella
Anthony Fletcher, the previous chief of snack manufacturers Graze and Harmless smoothies, was in quest of a brand new wholesome consuming challenge when he landed in an unlikely class: donuts.
His fledgling model City Legend, launched a yr in the past, goes face to face with Krispy Kreme in UK supermarkets because it seeks to influence hungry shoppers to modify to a lower-sugar, lower-calorie various.
His banoffee pie, strawberry cupcake and “Choc Social gathering” confections, made utilizing a patented course of that “units” the dough utilizing steam as a substitute of deep-fat frying, place him amongst a crop of start-ups