Movano’s new smart ring is focused on women’s health • TechCrunch
Movano’s getting a week’s jump on what might well prove a CES banner for the smart ring. Today the Bay Area-based firm debuted Evie, a smart ring focused on women’s health set to hit the market later next year. The device capitalizes on the recent popularity of the unobtrusive form factor, led by the likes of Oura and Circular.
It is, however, among the first to be focused on a specific market segment (insofar as roughly 51% of the population can be considered a segment, I suppose). Women’s health certainly makes sense as a target. Companies like Fitbit and Apple