Zindagi Lambi Honi Chahiye Badi Nahin Babumoshai” this line from the movie Anand after greater than half a century nonetheless brings in hope and the zest of life the character that Rajesh Khanna portrayed within the movie Anand. Speaking a leaf from this, appears to be the new-age, Gen Z Anand aka Venky from the upcoming movie Salaam Venky – who believes in having a zestful life bringing life to individuals round him regardless of his terminal sickness. Nonetheless, as everyone knows, this is not the case in actuality. Sufferers and their households’ world turns the wrong way up when a terminal or crucial sickness plagues a person. The ache from the illness is normally accompanied by a sense of despair amongst your family members and large medical payments.
Star Well being and Allied Insurance coverage, India’s Well being Insurance coverage Specialist, has partnered with the Kajol Starrer film, Greetings Venky, to unfold essentially the most vital and clear fact that ‘A wholesome life is required to reside a contented life’ whereas additionally aggravating that residing with any kind of sickness shouldn’t take a toll in your financial savings and happiness.
Launched on December 2, 2022 throughout all social media channels of Star Well being – YouTube, Twitter, Instagram, Fb and LinkedIn portals. The put up has an general 5+Million views & impressions and 10+ lakh engagement within the 5 days of its launch.
Elucidating this affiliation, Kotha Kartheek, VP & Head of Digital Advertising and marketing and Transformation, Star Well being and Allied Insurance coverage, mentioned, “Once we heard of Salaam Venky, and noticed the trailers we realized it was precisely in sync with our beliefs of residing life to the fullest. Most sufferers and their households endure immense stress mentally, bodily, emotionally and financially when a liked one takes ailing. Just like the mom on this movie strives to assist her terminally ailing son Venky and nurture him in each doable approach, equally, our goal at Star Well being is just too is to offer insurance policies that assist the insured handle medical bills simply with out compromising on the standard of therapy concerned and their peace of thoughts.”
“We’re extraordinarily associated to affiliate with the workforce of Star Well being Insurance coverage. We hope that with Salaam Venky and this affiliation we will ship the message and the significance of a wholesome and glad life,” mentioned Priyank V Jain, Artistic ProducerGreetings Venky.
With the aggravating way of life lately, it has develop into frequent for younger people too to undergo from crucial sicknesses equivalent to most cancers, diabetes, stroke, coronary heart circumstances, liver and kidney illnesses and many others. The Insurer by way of their insurance policies needs its prospects to reside a stress free life. The corporate has been a pioneer in offering want primarily based insurance coverage together with for sufferers recognized with Diabetes, Cardiac associated sickness, kids with autism and plenty of different crucial illnesses. It additionally supplies medical insurance for people handled for most cancers by overlaying relapse and different crucial sicknesses as nicely.
The entire concept behind this marketing campaign is to encourage individuals to be insured, in order that they’ll reside life to the fullest whereas not letting illness and its monetary burdens take a toll on their happiness.