GMHBA Shows the Honest Reasons We Need Health Insurance in New Brand Campaign via Howatson+Company
GMHBA Health Insurance has launched their latest brand work via Howatson+Company to show Australians that they’ll protect their members, for the life they choose, and the one they don’t.
The campaign, shot by award-winning director Matthew Thorne of Pool Collective, shines an empathetic light on the stories of everyday Australians in a way that’s not often represented in the category. From growing faster than they had planned, to those families who might be more fragile than they look.
Helen Stevens, Chief Marketing Officer at GMHBA, said, βIt was really important that we created a campaign that expressed who we are