MINNEAPOLIS, MINN. April 5, 2023 – eHealth, a leading private online health insurance marketplace, selected Ovative Group as its new full-service media agency. Ovative is an independent media and measurement firm based in Minneapolis, MN. Ovative will oversee eHealth’s omnichannel strategy and execution, including organic search (SEO) and digital experience optimization (DXO), to accelerate eHealth’s growth.
Ovative’s deep knowledge of the healthcare industry paired with its customer-centric approach that leads with planning against audience insights made the agency a perfect fit for eHealth’s needs. By integrating offline data points into digital strategy and execution, Ovative will help eHealth transform its full-funnel media programming by continuously making smarter optimizations to campaigns based on collected measurements and customer insights, strengthening its audience-first approach. Beyond paid media, Ovative will help think through the end-to-end customer experience from outreach through site visits, advisor chats, or calls to increase conversions.
“eHealth aims to be the market leader in helping customers find the best health insurance coverage plans that fit their needs and budget. We want our customers to have an exceptional experience at every touchpoint and believe that Ovative has the expertise to help us achieve this mission. Partnering with Ovative will support our omnichannel goal of reaching customers where, when, and how they want to connect with us by driving insights on how we approach key audiences, tailor and optimize our media strategy, and deliver best-in-class solutions for our customers,” – Michelle Barbeau, Chief Marketing Officer at eHealth
“We’re very excited to welcome eHealth to the Ovative Group family! We know our customer-centric integrated approach to media planning and execution will allow us to reach their core audience segments. We understand their audience’s needs, wants, and where they consume media and will design agile strategies to break through to them.” – Annie Zipfel, Executive VP Media, Ovative Group
eHealth joins a deep roster of brands coming to Ovative seeking a marketing and measurement partner to help transform their business including Coach, Kate Spade, General Mills, Duluth Trading Company, Sleep Number, and more.
For over 25 years, eHealth, Inc. (Nasdaq: EHTH) has expertly guided American consumers with innovative technology and licensed advisor support to help them find health insurance and related options. Through its proprietary health insurance marketplace at eHealth.com, eHealth has connected more than eight million members with quality, affordable coverage. eHealth offers Medicare Advantage, Medicare Supplement, Medicare Part D, individual, family, small business, and ancillary plans from approximately 200 health insurance companies nationwide. For more information about eHealth, please visit us at eHealth.com, or follow us on LinkedIn, Facebook, Instagram, and Twitter.
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